Market segments refer to
A) the relatively heterogeneous groups of prospective buyers that result from the market segmentation process.
B) the relatively homogenous groups of prospective buyers that result from the market segmentation process.
C) the smallest number of buyers that have similar needs but do not react similarly in a buying situation.
D) all buyers of a product or service who have previously purchased a particular firm's products or services and who intend to repeat that purchase sometime in the future.
E) all potential buyers of a product or service who intend to purchase a firm's products or services but who have not yet done so.

Question

Quizplus · Accepted Answer

Market segments are groups of prospective buyers who have similar needs and characteristics, resulting in relatively homogenous segments. This allows marketers to tailor their marketing efforts to better meet the needs of specific segments, leading to more effective marketing strategies and increased sales.

Market Segments Refer to