Zappos segmentation strategy is based on
A) offering the absolute best selection of shoes and the absolute best service.
B) designing shoes for every type of occasion.
C) dividing all their customers into two distinct segments: people shopping for low price and people shopping for style.
D) offering the best selection of shoes through multiple channels of distribution.
E) maintaining the simplest method of price points to make the purchase process as simple as possible for its customers.

Question

Quizplus · Accepted Answer

Zappos' segmentation strategy is built around offering customers the absolute best selection of shoes (with over 100,000 styles available) and the absolute best service (with free shipping both ways and a 365-day return policy). This strategy is based on the belief that if they provide the best possible experience for their customers, they will become repeat customers and recommend Zappos to their friends and family.

Zappos Segmentation Strategy Is Based on