relatively homogenous group of prospective buyers that results from the market segmentation process is referred to as a(n)__________.
A) market segment
B) target market
C) customer base
D) ultimate consumer
E) preferred customer

Question

Quizplus · Accepted Answer

A market segment is a relatively homogenous group of prospective buyers that results from the market segmentation process.

Relatively Homogenous Group of Prospective Buyers That Results from the Market