process of segmenting a market and selecting specific segments as targets is the link between __________ and the organization's marketing program.
A) self-regulatory industry standards
B) government regulations
C) top-level management
D) buyers' needs
E) controllable environmental factors

Question

Quizplus · Accepted Answer

The process of segmenting a market involves identifying and grouping buyers who share similar needs and characteristics. By selecting specific segments as targets, the organization is able to focus its marketing efforts on those buyers who are most likely to be interested in its products or services. This link between buyers' needs and the organization's marketing program is essential for effective marketing and achieving business goals. Self-regulatory industry standards, government regulations, top-level management, and controllable environmental factors may also influence the organization's marketing program, but they are not directly linked to market segmentation and target selection.

Process of Segmenting a Market and Selecting Specific Segments as Targets