retail mall owner told the marketing researcher,"We have the option of staying open late twice a week or opening up an hour early every day.We need to know which will be most profitable since we cannot do both.The decision must be made in 11 weeks and we only have $10,000 budgeted for this research project." In which stage of the marketing research process would this statement have been made?

Question

Quizplus · Accepted Answer

The statement is about developing a research plan to determine which option will be most profitable. Therefore, it is in the second stage of the marketing research process, which is to develop the research plan. The other stages include defining the problem, collecting relevant information, developing findings and recommendations, and taking marketing actions.

Retail Mall Owner Told the Marketing Researcher,"We Have the Option