Question 1

Penningtons Superstore specializes in plus-size fashions for women.It recognized a potential marketing opportunity in plus-size junior clothes and was considering adding a line of teen plus-sizes to its 117 stores.Before doing so,it contracted with a marketing research firm to make sure that the teen plus-size market was a viable one.It told the research company it needed the results of its study by September 15 so it could introduce the line the following March,if the market was viable.The major constraint for the marketing research firm in this scenario would be __________.

Accepted Answer

The major constraint for the marketing research firm in this scenario would be meeting the time deadline of providing the results of the study by September 15, which is necessary for Penningtons to introduce the line the following March.

Question 2

DirectProtect is an insurance provider that uses telemarketers rather than insurance agents to sell its insurance and to deal with claims.It wants to introduce its product into new markets,but before it does so,it wants to predict how successful its sales efforts will be.The marketing research firm hired to conduct the research study has six months to gather,analyze,and present its data to DirectProtect.The required time frame is an example of a(n)

Accepted Answer

The six-month time frame is a constraint, as it restricts the amount of time the marketing research firm has to complete their research study and present the data to DirectProtect. A dependent variable is a variable that changes based on the independent variable, an obstruction is an obstacle or hindrance, an objective is a goal or aim, and an independent variable is a variable that is manipulated to see its effect on the dependent variable. None of these options accurately describe the six-month time frame in this scenario.

Question 3

Drawing conclusions about every woman who wears a size 14 or larger in a particular zip code from a representative sample of 250 women in that zip code who wear a size 14 or larger would be

Accepted Answer

Drawing conclusions about every woman who wears a size 14 or larger in a particular zip code from a representative sample of 250 women in that zip code who wear a size 14 or larger would be an example of statistical inference. Statistical inference is the process of using data from a sample to make estimates or test hypotheses about a larger population. It involves drawing conclusions about a population based on information from a sample, taking into account the level of uncertainty or margin of error associated with the sample.

Question 4

picture or verbal description of a product or service a firm might offer for sale is referred to as a(n)

Accepted Answer

A new-product concept is the description of a new product or service that a firm wishes to offer for sale. The concept can be in the form of a verbal or picture description that includes the benefits of the product, the target market, and other relevant details. Options A, B, D, and E do not accurately describe a description of a product or service.

Question 5

the world of marketing,__________ are ideas about products or services.

Accepted Answer

In the world of marketing, concepts are ideas about products or services. Theories refer to systematic explanations or principles based on facts or hypotheses, notions are simply ideas or opinions that may not be fully developed or supported, perceptions are individual interpretations or understandings of reality, and impressions are initial feelings or opinions formed about something.

Question 6

__________ in a decision are the restrictions placed on potential solutions to a problem.

Accepted Answer

Constraints are the restrictions or limitations that have to be considered while making a decision or arriving at a solution. Dependent variables are the factors that depend on other variables in a study, obstructions refer to physical obstacles, objectives are the goals set to achieve, and inhibitors are the factors that impede progress towards a particular goal.

Question 7

are the two most common constraints in marketing problem solving?

Accepted Answer

Limitations on time and money available are the two most common constraints in marketing problem solving as companies often have limited budgets and need to make quick decisions in a competitive market. Other options may also be constraints in certain situations, but they are not as commonly encountered as limited resources.

Question 8

Journal of Marketing Research and the Journal of Marketing provide

Accepted Answer

The Journal of Marketing Research and the Journal of Marketing both provide summaries of research methods and techniques valuable in addressing marketing problems. They are academic journals that publish research articles related to marketing topics, which can provide useful information for marketers and researchers in the field. The other options listed in the question are not provided by these journals.

Question 9

Drawing conclusions about a population from a sample taken from that population is referred to as

Accepted Answer

The process of drawing conclusions about a population from a sample taken from that population is referred to as statistical inference. Statistical inference involves using probability and sampling theory to make inferences about the population parameters based on the sample statistics. Nonprobability sampling refers to methods of sampling where individuals are selected based on nonrandom criteria, while probability sampling refers to methods where individuals are selected randomly. Extrapolation refers to the process of extending a statistical model or pattern to make predictions or forecasts beyond the observed data. Criteria sampling is a method of sampling where individuals are selected based on specific characteristics or criteria rather than random selection.

Question 10

key elements in deciding how to collect marketing data are __________ and __________.

Accepted Answer

The key elements in deciding how to collect marketing data are concepts (the ideas to be studied) and methods (the techniques or tools used to gather and analyze data). Hypotheses and theories may be developed during the research process, but they are not essential in the initial stage of deciding how to collect data. Perceptions and impressions may influence the research, but they are subjective and not reliable sources of data.

Question 11

Sampling and statistical inference are known as special __________,which are vital in marketing research to solve all or part of a problem.

Accepted Answer

Sampling and statistical inference are methods used in marketing research to solve problems related to data analysis and decision making. They allow researchers to make generalizations about a population based on a sample of data, providing insights and solutions to marketing problems. Systems, styles, manners, and modes are not appropriate terms to describe these techniques.

Question 12

retail mall owner told the marketing researcher,"We have the option of staying open late twice a week or opening up an hour early every day.We need to know which will be most profitable since we cannot do both.The decision must be made in 11 weeks and we only have $10,000 budgeted for this research project." In which stage of the marketing research process would this statement have been made?

Accepted Answer

The statement is about developing a research plan to determine which option will be most profitable. Therefore, it is in the second stage of the marketing research process, which is to develop the research plan. The other stages include defining the problem, collecting relevant information, developing findings and recommendations, and taking marketing actions.

Question 13

method of __________ involves generalizing the results from the sample to much larger groups of distributors,customers,or prospects to help decide on marketing actions.

Accepted Answer

Statistical inference involves using the results obtained from a sample to make conclusions about the larger population. This method is commonly used in market research to make generalizations about the behavior of customers, distributors, or prospects based on a smaller representative sample. Therefore, the best choice in this scenario is D - statistical inference.

Question 14

Prior to its production,Fisher-Price managers developed a(n)__________ for the Chatter Telephone that involved adding a noisemaker,wheels,and eyes to the basic telephone.

Accepted Answer

The development of a new product feature set incorporating a noisemaker, wheels, and eyes indicates that a new-product concept was developed for the Chatter Telephone. This concept involved adding new features to the existing telephone design to create a novel product that would appeal to children. The other options do not accurately describe this product development process. A virtual concept refers to a computer-generated depiction of a product, a product substitute is an alternate product that could be used instead of the original, a product hypothesis is an untested theory about a product, and a new-feature matrix is a tool used to evaluate potential modifications to existing products.

Question 15

National Health Interview Survey is conducted annually by the Centers for Disease Control and Prevention.By examining information gathered from a national sample of 600 respondents throughout the U.S.,it was able to announce that 14.1 percent of all Americans lacked healthcare insurance.To make this statement,the Centers for Disease Control and Prevention had to use

Accepted Answer

Statistical inference is used to make generalizations about a population based on a sample. In this case, the CDC used statistical inference to estimate the percentage of all Americans lacking healthcare insurance from a sample of 600 respondents.

Question 16

approaches that can be used to collect data to solve all or part of a marketing research problem are referred to as

Accepted Answer

The approaches used to collect data to solve a marketing research problem are typically referred to as methods. Proposals refer to suggested plans, strategies refer to overall plans of action, tactics refer to specific actions taken to achieve a goal, and analyses refer to the examination and interpretation of data.

Question 17

marketing,the term sampling refers to

Accepted Answer

Sampling in marketing refers to the process of selecting a subset of individuals from a population to represent the entire group, allowing marketers to infer insights about the whole population based on the sample's responses.

Question 18

a decision,the restrictions placed on potential solutions to a problem are referred to as

Accepted Answer

The word "restrictions" suggests that there are limitations or parameters that must be considered when determining a potential solution. These limitations are commonly referred to as "constraints," making option E the correct answer. Options A, B, C, and D are less appropriate, as they do not accurately reflect the concept of limitations or parameters that guide decision-making.

Question 19

process of selecting representative elements from a population is referred to as

Accepted Answer

Sampling refers to the process of selecting a subset of individuals from a population to participate in a study or survey. This helps to make inferences about the larger population without having to collect data from every single member of the population. The other options (A, C, D, and E) do not accurately reflect the process of selecting representative elements from a population.

Question 20

a marketing decision,constraints refer to

Accepted Answer

Constraints refer to the limitations or restrictions placed on potential solutions to a problem, which may include factors such as budget, time, resources, legal regulations, and technological limitations. These constraints influence the decision-making process and shape the available options for a marketing decision. A company must consider and work within these constraints when developing and selecting a solution to a marketing problem.

Quiz 8: Marketing Research: From Customer Insights to Actions