Figure 5-1
-Figure 5-1 above,"B" represents which stage of the consumer purchase decision process?
A) purchase decision
B) information search
C) problem recognition
D) alternative evaluation
E) postpurchase behavior

Question

Figure 5-1
-Figure 5-1 above,"B" represents which stage of the consumer purchase decision process?
A) purchase decision 
B) information search 
C) problem recognition 
D) alternative evaluation 
E) postpurchase behavior

Quizplus · Accepted Answer

"B" represents the information search stage of the consumer purchase decision process, where the consumer is actively seeking information about the product or service to make an informed decision.

Figure 5-1 -Figure 5-1 Above,"B" Represents Which Stage of the Consumer Purchase