the marketing student said,"It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?
A) purchase decision
B) alternative evaluation
C) information search
D) problem recognition
E) postpurchase behavior

Question

Quizplus · Accepted Answer

The statement suggests that the student has recognized a problem, which is the difficulty in getting to class on time without a car. Therefore, the student is in the problem recognition stage of the consumer purchase decision process.

The Marketing Student Said,"It's Really Hard for Me to Get