__________ in the consumer purchase decision process occurs when consumers scan their memory for previous experiences with products or brands.
A) problem recognition
B) internal search
C) external search
D) purchase task
E) antecedent state

Question

Quizplus · Accepted Answer

Internal search occurs when consumers search their memory or personal experience to obtain information about products, brands, and alternatives available in the market. This process involves recalling previous experiences with products or brands, evaluating them, and making purchasing decisions accordingly.

__________ in the Consumer Purchase Decision Process Occurs When Consumers