Bob's friend Mike turns 21 next week.Bob decided to purchase Mike an MP3 music player as a present.Because Bob has purchased several consumer electronic devices over the past five years,he scanned his memory for various brand options.This is an example of what part of the consumer purchase decision process?
A) memorization
B) external search
C) evaluative criteria
D) antecedent states
E) internal search

Question

Quizplus · Accepted Answer

Bob is scanning his own memory for information about brands, which is part of the internal search phase of the consumer purchase decision process. The other options are not applicable in this scenario.

Bob's Friend Mike Turns 21 Next Week