past experience is insufficient,the risk of making a wrong decision is high,and the cost of gathering information is low,a consumer is more likely to use an __________ for information.
A) internal search
B) informal search
C) expert directed search
D) external search
E) experiential search

Question

Quizplus · Accepted Answer

When past experience is insufficient, the risk of making a wrong decision is high, and the cost of gathering information is low, consumers are likely to engage in external search to obtain information from sources outside of themselves. This can include seeking information from friends, family, an online search, or professional reviews. The other options listed (internal search, informal search, expert-directed search, and experiential search) may also be used in certain circumstances, but external search is the best choice given the specific conditions mentioned in the question.

Past Experience Is Insufficient,the Risk of Making a Wrong Decision