purchasing a computer,factors the consumer considers prior to purchase are called __________,which represent both the objective attributes of a brand and the subjective ones used to compare different products and brands.
A) hot buttons
B) informational alternatives
C) buying-decision choices
D) evaluative criteria
E) consumer attributes

Question

Quizplus · Accepted Answer

Evaluative criteria are the factors that consumers consider before making a purchasing decision, including both objective attributes (such as price and specifications) and subjective ones (such as brand reputation and personal preferences). Hot buttons, informational alternatives, buying-decision choices, and consumer attributes do not accurately describe this concept.

Purchasing a Computer,factors the Consumer Considers Prior to Purchase Are