information search stage clarifies the problem for the consumer by: (1)suggesting criteria to use for the purchase; (2)__________; and (3)developing consumer value perceptions.
A) determining appropriate price ranges
B) selecting the type of purchase outlet
C) establishing a purchase timeline
D) minimizing cognitive dissonance
E) yielding brand names that might meet the criteria

Question

Quizplus · Accepted Answer

The information search stage involves gathering information about various brands, products and services that might meet the consumer's criteria. This can help create a list of potential options for the consumer to choose from. As a result, brand names that meet the criteria are yielded during this stage. Therefore, option E is the correct answer.

Information Search Stage Clarifies the Problem for the Consumer By