example of a marketer-dominated source of information consulted during an external search would include
A) personal experience.
B) salespeople.
C) consumer programs on talk radio stations.
D) friends and relatives.
E) Consumer Reports magazine.

Question

Quizplus · Accepted Answer

Salespeople are an example of a marketer-dominated source of information as they are directly employed by the company and are trained to promote their products/services. Personal experience (A), consumer programs on talk radio stations (C), and friends and relatives (D) are examples of non-marketer dominated sources of information. Consumer Reports magazine (E) is a neutral source of information as it does not have any affiliation with specific companies.

Example of a Marketer-Dominated Source of Information Consulted During an External