example of a marketer-dominated source of information consulted during an external search would include
A) personal experience.
B) Consumer Reports magazine.
C) consumer programs on talk radio stations.
D) friends and relatives.
E) point of purchase displays.

Question

Quizplus · Accepted Answer

Point of purchase displays are typically controlled by the marketer and designed to encourage consumers to make a purchase. They are a form of marketer-dominated source of information. Personal experience, Consumer Reports magazine, consumer programs on talk radio stations, and friends and relatives are all examples of non-marketer-dominated sources of information.

Example of a Marketer-Dominated Source of Information Consulted During an External