objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as
A) temporal states.
B) antecedent states.
C) information sources.
D) evaluative criteria.
E) the consideration set.

Question

Quizplus · Accepted Answer

Evaluative criteria are the objective and subjective attributes that consumers use to compare and choose between different products and brands. Temporal states refer to the mood or momentary conditions of the consumer, antecedent states are the situational factors that affect the consumer's shopping behavior, information sources are the places where consumers gather information before making a purchase, and the consideration set is the group of brands that consumers consider when making a purchase decision.

Objective and Subjective Attributes of a Brand That Consumers Use