Rackspace U.S.Inc.is a Web hosting company.That means that if you want to have a website,you could buy not only Internet space from it but also technical support and design services.When its ad tells you that its users consider Rackspace,which is "the risk-free host because it offers dedicated and helpful support any time day or night," you know that Rackspace is most likely trying to do which of the following?
A) identify its core values
B) reduce new buyers' cognitive dissonance
C) increase new buyers' cognitive dissonance
D) produce a consideration set
E) evoke problem recognition

Question

Quizplus · Accepted Answer

The ad is trying to reduce new buyers' cognitive dissonance by highlighting the dedicated and helpful support offered by Rackspace, which makes it a risk-free host. This helps potential buyers feel confident in their decision to choose Rackspace as their web hosting company.