Figure 5-2
-Figure 5-2 above,the first column "Brand" includes Apple,Blackberry,HTC,LG,Motorola,and Samsung.These brands are referred to as the __________ when consumers use Consumer Reports to evaluate smartphones.
A) consideration set
B) evaluative criteria
C) points of difference
D) value propositions
E) core benefits

Question

Figure 5-2
-Figure 5-2 above,the first column "Brand" includes Apple,Blackberry,HTC,LG,Motorola,and Samsung.These brands are referred to as the __________ when consumers use Consumer Reports to evaluate smartphones.
A) consideration set 
B) evaluative criteria 
C) points of difference 
D) value propositions 
E) core benefits

Quizplus · Accepted Answer

The brands listed in the first column of Figure 5-2 are the options that consumers are considering when evaluating smartphones. This is referred to as the consideration set. Option B, evaluative criteria, refers to the specific attributes or features that consumers use to evaluate products within their consideration set. Option C, points of difference, refers to the unique characteristics that differentiate one brand from another within the consideration set. Option D, value propositions, refers to the benefits that a company promises to deliver to customers through their product or service. Option E, core benefits, refers to the fundamental needs that a product or service satisfies for consumers.

Figure 5-2 -Figure 5-2 Above,the First Column "Brand" Includes Apple,Blackberry,HTC,LG,Motorola,and Samsung.These Brands