Figure 5-2
-Figure 5-2 above,a number of factors are listed,such as price,display,voice quality,and battery life for several smartphone brands and models.These factors are the typical __________ for smartphones.
A) consideration sets
B) evaluative criteria
C) value propositions
D) quality considerations
E) core benefits

Question

Figure 5-2
-Figure 5-2 above,a number of factors are listed,such as price,display,voice quality,and battery life for several smartphone brands and models.These factors are the typical __________ for smartphones.
A) consideration sets 
B) evaluative criteria 
C) value propositions 
D) quality considerations 
E) core benefits

Quizplus · Accepted Answer

Evaluative criteria are the factors that customers use to evaluate and compare different options when making a purchasing decision. The factors listed in Figure 5-2 are all examples of evaluative criteria commonly used when selecting a smartphone.

Figure 5-2 -Figure 5-2 Above,a Number of Factors Are Listed,such as Price,display,voice