consideration set refers to
A) the group of brands that a consumer would consider acceptable from among all the brands of which he or she is aware in the product class.
B) the group of generic brands that a consumer would reluctantly consider acceptable.
C) the group of brands of which a consumer is aware.
D) all possible competitive product substitutes that may satisfy a consumer's needs regardless of the product class.
E) those product alternatives a consumer has considered but deemed unacceptable.

Question

Quizplus · Accepted Answer

Consideration set refers to the group of brands that a consumer would consider acceptable from among all the brands of which he or she is aware in the product class. It is a subset of the awareness set, which is the group of brands of which a consumer is aware. Therefore, option A is the best choice as it precisely defines the term consideration set.

Consideration Set Refers to