StreetCarver is a skateboard that features BMW's technology in its wheel suspension,which stabilizes the board's sleek design and allows for greater control around sharp curves.BMW wants its skateboard to be within the consideration set of potential skateboard buyers.In this case,it most likely should focus on
A) reducing the postpurchase dissatisfaction that may result from purchasing its product.
B) making sure its advertisements get on the air during sporting events such as ESPN's X-Games.
C) making appeals directed towards motivational ego needs.
D) explaining the sleek design of the StreetCarver in advertising so that the brand becomes part of a skateboarder's consideration set.
E) creating personality profiles for skateboarders.
Correct Answer:
Verified
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