Steve overheard one of his coworkers in a phone conversation say,"Thank you for taking my call so quickly.I'd like to order the 16-gigabyte iPad.I'll pick it up today at the Southdale Apple store.Can I use the easy pay plan?" The coworker was in which stage of the consumer purchase decision process?
A) problem recognition
B) alternative evaluation
C) information search
D) purchase decision
E) postpurchase evaluation

Question

Quizplus · Accepted Answer

The coworker is in the purchase decision stage as they have already decided on the specific product (16-gigabyte iPad), where to purchase it (Southdale Apple store), and how to pay for it (easy pay plan).

Steve Overheard One of His Coworkers in a Phone Conversation