influences can have an impact on a consumer's purchase decision process,which are purchase task,social surroundings,physical surroundings,temporal effects,and antecedent states.These are referred to as
A) marketing mix influences.
B) situational influences.
C) psychological influences.
D) sociocultural influences.
E) evaluative criteria.

Question

Quizplus · Accepted Answer

Situational influences refer to the factors that affect a consumer's purchase decision process, including purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states. These influences are context-specific and can vary based on the situation. Therefore, option B is the correct answer. Marketing mix influences, psychological influences, sociocultural influences, and evaluative criteria are all other types of factors that can impact consumer behavior but are not specifically related to the situational context.

Influences Can Have an Impact on a Consumer's Purchase Decision