situational influences have an impact on a consumer's purchase decision process.They are: purchase task,social surroundings,__________,temporal effects,and antecedent states.
A) competitive offerings
B) physical surroundings
C) core values
D) motivation
E) economic effects

Question

Quizplus · Accepted Answer

Physical surroundings refer to the environment in which the consumer is making the purchase decision. This may include factors like the store layout, lighting, music, and overall atmosphere. These factors can influence the consumer's mood and perception, and ultimately impact their decision to buy or not.

Situational Influences Have an Impact on a Consumer's Purchase Decision