Consumers accompanied by children
A) purchase twice as much as they normally would if shopping with other adults.
B) purchase about 40 percent more than when shopping alone.
C) spend more than when shopping alone to mitigate feelings of guilt about their children's disruptive behavior.
D) spend 40 percent less than when shopping alone.
E) spend exactly the same amount as when shopping alone.

Question

Quizplus · Accepted Answer

Studies have shown that consumers accompanied by children purchase about 40 percent more than when shopping alone. This can be attributed to factors such as the desire to keep children occupied, the influence of children on purchasing decisions, and the perception of shopping with children as an indulgent experience.

Consumers Accompanied by Children