Retailers can reduce problems associated with selective retention by
A) hiring well-known celebrities to sponsor their products.
B) adding more end-aisle and other point-of-purchase displays throughout the store.
C) providing brochures for consumers to take home.
D) adopting advertising campaigns that use bright colors and/or "Top 40" background music.
E) offering extended service warranties.

Question

Quizplus · Accepted Answer

Providing brochures for consumers to take home can help reduce problems associated with selective retention. Consumers may forget specific details about products or promotions they saw in-store, but having a brochure to take home can serve as a reminder and possibly even encourage future purchases. Hiring celebrities, adding more displays, adopting flashy advertising, and offering warranties are not directly related to addressing selective retention.

Retailers Can Reduce Problems Associated with Selective Retention by