was offended by the brand name of a new product for women.She believes the name of the product is demeaning and that it must reflect a negative attitude of the manufacturer towards women in general.Although this may simply be the result of __________,if other women interpret the name choice the same way,there is a strong likelihood this product could fail.
A) selective retention
B) selective comprehension
C) selective exposure
D) selective analysis
E) stimulus discrimination

Question

Quizplus · Accepted Answer

Selective comprehension refers to the tendency of individuals to interpret information in a way that aligns with their existing beliefs or attitudes. If other women also interpret the brand name negatively, it could lead to the product's failure.

Was Offended by the Brand Name of a New Product