you read a chapter from your marketing textbook the night before this test and still cannot remember the correct marketing term to answer this question,it may very well be the result of
A) selective retention.
B) selective comprehension.
C) selective exposure.
D) selective perception.
E) subliminal perception.

Question

Quizplus · Accepted Answer

Selective retention refers to the process by which individuals remember information selectively based on their interest, relevance, and previous experiences. In this scenario, the person may have read the marketing term but failed to retain it due to a lack of interest, attention, or other factors.

You Read a Chapter from Your Marketing Textbook the Night