Perceived risk is
A) an unmerited fear of being taken advantage of in an exchange situation.
B) the feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives.
C) the degree to which a seller is willing to make an exchange based upon a customer's credit worthiness.
D) the personal, social, and economic significance of the purchase to the consumer.
E) the anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences.

Question

Quizplus · Accepted Answer

Perceived risk refers to the anxiety felt by the consumer due to the inability to predict or anticipate the outcomes of a purchase that may have negative consequences. Therefore, option E is the best choice.  Options A, B, C, and D are unrelated to the concept of perceived risk.

Perceived Risk Is