Which of the following statements about the VALS framework is NOT true?
A) Consumers are inspired by one of three primary motivations-ideals, achievement, and self-expression-that give meaning to their self or the world and govern their activities.
B) Consumers are motivated to buy products and services and seek experiences that give shape, substance, and satisfaction to their lives.
C) The VALS framework seeks to explain why and how consumers make purchase decisions.
D) The VALS framework identifies eight consumer segments.
E) The different levels of resources people may possess (money, time, talents, etc.) have no effect on the expression of their primary motivation.

Question

Quizplus · Accepted Answer

This statement is not true because the VALS framework does take into account the different levels of resources that people may possess, as it considers the influence of factors such as income, education, and occupation on consumer behavior. Therefore, option E is the correct choice.

Which of the Following Statements About the VALS Framework Is