groups of consumers motivated by __________ are those who are guided by knowledge and principle.
A) ideals
B) achievement
C) self-expression
D) rewards
E) success

Question

Quizplus · Accepted Answer

Consumers who are guided by knowledge and principle are likely to be motivated by ideals, which are their personal beliefs and values. These consumers prioritize making purchases that align with their ethical, social or environmental standards, and are often willing to pay a premium for products or services that meet these criteria. They are driven by a desire to make a positive impact on society and the world around them, and tend to be more brand loyal than consumers motivated by other factors.

Groups of Consumers Motivated by __________ Are Those Who Are