the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,express themselves and experience the world by working on it-raising children or fixing a car.
A) Strivers
B) Experiencers
C) Believers
D) Makers
E) Survivors

Question

Quizplus · Accepted Answer

The segment of self-expression-motivated groups that express themselves and experience the world by working on it, raising children or fixing a car, is known as "Makers" in the VALS framework. Strivers are motivated by achievement and seek success through material possessions, while Experiencers are motivated by self-expression through experience and seek variety and excitement. Believers are motivated by ideals and traditional values, while Survivors are motivated by a need for security and rely on familiar brands and products.

The VALS Framework,consumers Motivated by Self-Expression Desire Social or Physical