the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,are young,enthusiastic,and impulsive consumers who become excited about new possibilities but are equally quick to cool.
A) Experiencers
B) Believers
C) Makers
D) Achievers
E) Thinkers

Question

Quizplus · Accepted Answer

The segment described in the question as young, enthusiastic, and impulsive consumers who become excited about new possibilities but are equally quick to cool matches the characteristics of the Experiencers segment in the VALS framework. Experiencers are motivated by self-expression and desire social or physical activity, variety, and risk.

The VALS Framework,consumers Motivated by Self-Expression Desire Social or Physical