the VALS framework,consumers who place importance on image-not as evidence of power or status,but as an expression of cultivated tastes,independence,and character-are referred to as __________.
A) Actualizers
B) Innovators
C) Achievers
D) Makers
E) Strivers

Question

Quizplus · Accepted Answer

The VALS framework identifies Innovators as consumers who value image as an expression of cultivated tastes, independence, and character. Actualizers prioritize self-fulfillment, Achievers focus on success and status, Makers value practicality and self-sufficiency, and Strivers strive for achievement but prioritize status over self-fulfillment.

The VALS Framework,consumers Who Place Importance on Image-Not as Evidence