the VALS framework,consumers who are receptive to new ideas and technologies and like variety in their lives are referred to as __________.
A) Experiencers
B) Makers
C) Achievers
D) Innovators
E) Strivers

Question

Quizplus · Accepted Answer

Innovators are defined as consumers who are receptive to new ideas and technologies and like variety in their lives, according to the VALS framework.

The VALS Framework,consumers Who Are Receptive to New Ideas and Technologies