VALS segments stand apart; one represents the group with the highest resources and innovation and the other represents the lowest resources and innovation.These two groups are the__________ and the __________.
A) Thinkers; Believers
B) Strivers; Survivors
C) Achievers; Strivers
D) Innovators; Survivors
E) Experiencers; Makers

Question

Quizplus · Accepted Answer

The VALS segments that represent the group with the highest resources and innovation are the Innovators, and the ones that represent the lowest resources and innovation are the Survivors. Therefore, the best choice is D) Innovators; Survivors. Choice A, B, C, and E are incorrect because they do not represent the two segments identified by the question.

VALS Segments Stand Apart; One Represents the Group with the Highest