the VALS framework,consumers with the least resources of any segment represent a modest market for most products and services,are loyal to favorite brands,especially if they can be purchased at a discount,and are referred to as __________.
A) Strivers
B) Believers
C) Survivors
D) Makers
E) Thinkers

Question

Quizplus · Accepted Answer

The VALS framework groups consumers into eight segments, and Survivors are the segment that represents consumers with the least resources. They tend to be loyal to their favorite brands, especially if they can be purchased at a discount. Strivers are also price-sensitive but are more focused on achieving their goals through hard work and self-improvement. Believers are motivated by a strong sense of faith and community, while Makers are self-directed and seek creative outlets for their energy. Thinkers are introspective and enjoy intellectual pursuits.

The VALS Framework,consumers with the Least Resources of Any Segment