Popularity created by consumer word of mouth is called __________.
A) hype
B) buzz
C) propaganda
D) socialization
E) buildup

Question

Quizplus · Accepted Answer

Buzz refers to the excitement and positive word of mouth generated by consumers, which can lead to increased popularity and demand for a product or service. Hype and propaganda are often associated with excessive and misleading promotion or advertising, while socialization and buildup do not specifically relate to consumer word of mouth.

Popularity Created by Consumer Word of Mouth Is Called __________