Febreeze is an odor-controlling spray that is manufactured by Procter & Gamble.When Febreeze was introduced,a few people in a chat room stated that the product was harmful to house pets.Unfortunately,the rumor spread.If P&G had not been convinced it would be a very successful product,it would have dropped Febreeze from its P&G product line as a result of
A) negative word of mouth.
B) a lack of back translation.
C) cultural insensitivity.
D) consumer ethnocentrism.
E) poor opinion leadership.

Question

Quizplus · Accepted Answer

Negative word of mouth can have a significant impact on a product's success, and if P&G had believed the rumor that Febreeze was harmful to pets, it would have led to a significant decrease in sales and possibly even lawsuits. Therefore, P&G would have dropped Febreeze from its product line due to negative word of mouth.

Febreeze Is an Odor-Controlling Spray That Is Manufactured by Procter