BzzAgent is a firm that specializes in a marketing strategy known as
A) sting.
B) teaser advertising.
C) swarm.
D) buzz.
E) viral marketing.

Question

Quizplus · Accepted Answer

BzzAgent specializes in creating a "buzz" around a product or service, which is a form of word-of-mouth marketing. This involves creating excitement and interest among consumers, who then share their experiences with others through social media, reviews, and other channels.

BzzAgent Is a Firm That Specializes in a Marketing Strategy