marketing to occur,there must be two or more parties with unsatisfied needs.Cadbury Beverages,Inc.has begun distributing Country Time lemonade through supermarkets at a price comparable to that of soft drinks.The most likely "second" party needed for marketing to occur would be
A) people who are nostalgic about childhood summers.
B) people with a desire for a beverage other than soda or water.
C) product demonstrators who offer samples of Country Time lemonade to shoppers at local supermarkets.
D) a local distributor of alcoholic beverages.
E) a nutritionist promoting the benefits of fresh fruit in people's diets.

Question

Quizplus · Accepted Answer

In order for marketing to occur, there must be two parties with unsatisfied needs. In this case, Cadbury Beverages, Inc. is offering a new product, Country Time lemonade, which suggests that there are consumers with a desire for a beverage other than soda or water. This makes option B, people with a desire for a beverage other than soda or water, the most likely "second" party needed for marketing to occur. The other options, such as people who are nostalgic about childhood summers or a local distributor of alcoholic beverages, may be targeted demographics for the product, but they do not necessarily represent the "second" party needed for marketing to occur.

Marketing to Occur,there Must Be Two or More Parties with Unsatisfied