you followed the suggestions of Robert M.McMath,which of the following provides the best advice for a marketer,such as Colgate,when launching a new consumer product,such as toothpaste?
A) Anticipate the future five years out in terms of product form, ingredients, and packaging-to invent the "toothpaste of tomorrow!"
B) Give the product a mysterious name that is unrelated the product's benefits but provokes consumer curiosity.
C) Initiate a Facebook campaign against beverages sweetened with high fructose corn syrup, which can contribute to tooth decay.
D) Create unusual packaging that has special shelving requirements.
E) Study past toothpaste product failures and learn from them.

Question

Quizplus · Accepted Answer

Studying past toothpaste product failures can provide valuable insights into what works and what doesn't in the market. This can help Colgate avoid making the same mistakes as other companies and create a successful product that meets the needs and wants of consumers. Anticipating the future or creating unusual packaging may be innovative, but they may not necessarily resonate with consumers and lead to successful product launches. Giving the product a mysterious name or initiating a Facebook campaign unrelated to the product's benefits may also not be effective in driving sales and building brand awareness.

You Followed the Suggestions of Robert M