Which of the following statements best defines consumer needs and wants?
A) Needs are far more influential than wants with respect to marketing decision making.
B) Wants affect marketing decisions primarily for planned purchases while needs affect marketing decisions primarily for impulse purchases.
C) Wants occur when a person feels deprived of basic necessities such as food, clothing, and shelter while needs are determined by a person's knowledge, culture, or personality.
D) Needs occur when a person feels deprived of basic necessities such as food, clothing, and shelter while wants are determined by a person's knowledge, culture, or personality.
E) Needs and wants are exactly the same.

Question

Quizplus · Accepted Answer

Needs are essential for survival and include basic necessities such as food, clothing, and shelter. Wants, on the other hand, are influenced by a person's knowledge, culture, or personality and are not necessary for survival but rather are desired for personal satisfaction or enjoyment. Marketing decision making often focuses on addressing consumer wants and needs, but needs are typically prioritized as they have a stronger impact on basic human survival.

Which of the Following Statements Best Defines Consumer Needs and Wants