brand briefcases are very expensive,high-end briefcases that are generally sold in specialty luggage shops.Which of the following groups would be the most likely target market for TUMI brand briefcases?
A) police officers
B) executives
C) construction workers
D) postal workers
E) students

Question

Quizplus · Accepted Answer

TUMI brand briefcases are high-end and expensive, which suggests that they would be targeted towards professionals who value quality and are willing to invest in their professional appearance. Executives would be the most likely target market for such a product. The other options, police officers, construction workers, postal workers, and students, are less likely to require or be willing to invest in such expensive briefcases.

Brand Briefcases Are Very Expensive,high-End Briefcases That Are Generally Sold