People with both the desire and ability to buy a specific offering are referred to as [a(n)] __________.
A)shoppers
B)customer base
C)market
D)bazaar
E)emporium

Question

Quizplus · Accepted Answer

A market refers to the group of people who have both the desire and ability to buy a specific offering. The other options are either too broad (customer base) or specific types of marketplaces (shoppers, bazaar, emporium).

People with Both the Desire and Ability to Buy a Specific