Question 1

In Figure 1-3 above,"B" is accomplished by __________.

Accepted Answer

The answer of In Figure 1-3 above,"B" is accomplished by...

Question 2

A factor that might doom a product in the marketplace is referred to as a(n)__________.

Accepted Answer

A "showstopper" is a term used to describe a factor or issue that can halt progress or success, potentially dooming a product in the marketplace.

Question 3

A television advertisement shows several teenagers searching through the refrigerator for something to satisfy their hunger.The refrigerator offers the teenagers many alternatives-celery,bologna,cottage cheese,and box of Hot Pockets Bacon Cheddar Cheese Melt sandwiches (see the photo above).The ad,which shows the teens happily selecting the Hot Pockets sandwiches,appeals to the consumers' __________ for sustenance to satisfy their hunger and attempts to shape their __________ for the advertised product.

Accepted Answer

The ad appeals to the consumers' needs for sustenance to satisfy their hunger and attempts to shape their wants for the advertised product.

Question 4

If you followed the suggestions of Robert M.McMath,which of the following provides the best advice for a marketer,such as Colgate,when launching a new consumer product,such as toothpaste?

Accepted Answer

Following the suggestion of Robert M. McMath, studying past product failures and learning from them would be the best advice for Colgate when launching a new toothpaste product. By learning from previous failures, Colgate can identify the issues that led to the failure and avoid them in their new product launch. This can help them save resources and ensure a successful product launch. The other options provided do not align with Robert M. McMath's suggestions and may not be as effective for a new product launch.

Question 5

A want refers to

Accepted Answer

The answer of A want refers to
...

Question 6

A need refers to

Accepted Answer

The answer of A need refers to
...

Question 7

A target market refers to

Accepted Answer

A target market is a specific group of potential consumers towards which an organization directs its marketing program. It is important for organizations to identify their target market in order to tailor their marketing efforts effectively and efficiently towards this group.

Question 8

In a marketing context,a market refers to

Accepted Answer

A market in a marketing context refers to a group of people who not only share a desire for a particular product or service but also have the ability and willingness to purchase it. Therefore, option B is the best choice. Option A refers to a target market, which is a subset of a larger market. Option C refers to a physical marketplace, while option D refers to a specific type of marketplace. Option E refers to the basic economic principle of supply and demand.

Question 9

All of the following are examples of products or services that satisfy a consumer need EXCEPT:

Accepted Answer

A sports car is often considered a luxury item rather than a necessity, and it may not satisfy a basic consumer need like clothing, food, or shelter.

Question 10

Which of the following products mentioned in Chapter 1 of the textbook failed in the marketplace?

Accepted Answer

The textbook does not mention any failure of the Terrafugia Transition, Pepsi Next, Bell bicycle helmet, or 3M Post-it Flag+ Highlighter. However, the textbook does mention the failure of Dr. Care toothpaste in the Chinese market due to incorrect claims of its effectiveness.

Question 11

The Terrafugia Transition (see the photo above)is a flying car with an anticipated price of $279,000.A potential showstopper for this product is likely to be

Accepted Answer

The potential showstopper for the Terrafugia Transition is likely to be concern about damage caused in a small on-road fender bender making it dangerous to fly. This is because the vehicle needs to be in good condition for flying and any damage caused on the road may lead to fatal accidents in the air.

Question 12

In Figure 1-3 above,"A" represents __________ and "B" represents __________.

Accepted Answer

"A" represents discovering consumer needs, as it is the first step in the marketing process. "B" represents satisfying consumer needs, as it is the ultimate goal of marketing - to provide products or services that fulfill the needs and wants of customers.

Question 13

People with both the desire and ability to buy a specific offering are referred to as [a(n)] __________.

Accepted Answer

A market refers to the group of people who have both the desire and ability to buy a specific offering. The other options are either too broad (customer base) or specific types of marketplaces (shoppers, bazaar, emporium).

Question 14

A __________ is a need that is shaped by a person's knowledge,culture,and personality.

Accepted Answer

The answer of A __________ is a need that is...

Question 15

Which of the following statements best distinguishes between consumer needs and wants?

Accepted Answer

Needs are essential for survival and are based on basic necessities such as food, clothing, and shelter. Wants, on the other hand, are influenced by personal desires, knowledge, culture, or personality. They are not essential for survival but are more focused on enhancing the quality of life. In marketing, understanding the distinction between needs and wants is crucial as it helps in creating effective strategies to promote products and services based on customers' preferences and motivations.

Question 16

Showstoppers refer to

Accepted Answer

Showstoppers refer to factors that might doom a product in the marketplace, such as major flaws or issues that render the product unusable or unappealing to consumers.

Question 17

The most likely market for cosmetic dentistry,where costs can be as much as $15,000 for teeth straightening and whitening,is

Accepted Answer

The market for cosmetic dentistry is not limited to any age group or specific conditions. Those who have the desire and the financial resources to undergo the procedures are the most likely market. Therefore, the best answer is C. Toddlers with baby teeth, former smokers, and adults for job interviews are not the most likely market for cosmetic dentistry. Dental insurance may cover some cosmetic procedures, but it is not a requirement for the market.

Question 18

Pepsi Next (see the photo above)is a "mid-calorie soft drink targeted at consumers who want both taste and low calories.A potential showstopper for this product is likely to be its

Accepted Answer

Pepsi Next is entering a market that has seen unsuccessful mid-/low-calorie soft drinks in the past, such as Pepsi Edge and Coca Cola C2. This association with past failures may make consumers hesitant to try the product.

Question 19

A __________ occurs when a person feels deprived of basic necessities such as food,clothing,and shelter.

Accepted Answer

According to Maslow's Hierarchy of Needs, basic physiological needs such as food, clothing, and shelter are considered fundamental necessities required for human survival. The term "need" specifically refers to something that is essential for an individual's well-being and is necessary in order to survive.

Question 20

All markets ultimately are composed of __________.

Accepted Answer

Markets are made up of people who are the consumers, producers, and distributors of goods and services. While products, brands, organizations, and governments may be present in markets, they are ultimately dependent on the actions of people.

Quiz 1: Creating Customer Relationships and Value Through Marketing