Question 1

Over a period of several decades,coffee consumption declined from 75% of the adult population in 1962 to 49% in 2004.Then,it increased to 64% in 2012.A firm with a good marketing orientation would have

Accepted Answer

A firm with a good marketing orientation would analyze and understand the reasons behind changing consumer habits and preferences in order to adjust its marketing strategy accordingly. Therefore, exploring the reasons behind changes in coffee consumption trends would be the best choice for a firm with a good marketing orientation.

Question 2

The purpose of environmental scanning is to

Accepted Answer

E

Question 3

Environmental scanning refers to

Accepted Answer

Environmental scanning involves consistently gathering and analyzing information about the external environment and identifying potential trends that may affect the organization in the future. Option A is only a small aspect of environmental scanning, while options C, D, and E do not relate to environmental scanning at all.

Question 4

Between 1962 and 2012,adult coffee consumption has

Accepted Answer

Between 1962 and 2012, adult coffee consumption in the U.S. experienced fluctuations, initially declining and then increasing, particularly with the rise of coffee culture and outlets like Starbucks.

Question 5

Predicting the future in terms of environmental scanning requires assumptions about

Accepted Answer

Environmental scanning involves analyzing current trends and predicting future changes based on those trends. To do this effectively, assumptions must be made about how long the current trends will continue and what factors could potentially cause those trends to change in the future. Options A, B, and D are not directly related to environmental scanning, and option E is just one of many tools that can be used in the process.

Question 6

A firm conducting an environmental scan of the marketplace might uncover key __________ like the growth of crowdfunding and 3D printing.

Accepted Answer

Trends refer to the changes and developments happening in the market environment. The growth of crowdfunding and 3D printing are examples of such trends that a firm might uncover during an environmental scan.

Question 7

Coffee consumption among consumers 18 to 24 years old has __________ from 2003 to 2012.

Accepted Answer

According to the information given in the question, coffee consumption among consumers 18 to 24 years old has increased from 2003 to 2012.

Question 8

All of the following statements about the environmental forces that have influenced Facebook are true EXCEPT:

Accepted Answer

The statement that the Federal Trade Commission (FTC) has had a laissez faire policy of not interfering with the development and marketing of Facebook and other social media websites is false. In fact, the FTC has played a significant role in investigating and regulating Facebook's data privacy practices.

Question 9

Environmental trends come from all of the following forces EXCEPT:

Accepted Answer

Geographical forces do not directly impact environmental trends as they refer to physical location and terrain rather than external influences on the environment.

Question 10

All of the following reasons explain the change in adult coffee consumption EXCEPT:

Accepted Answer

The answer of All of the following reasons explain the...

Question 11

The changes in coffee consumption are due to all of the following EXCEPT:

Accepted Answer

The given options all describe factors that have contributed to changes in coffee consumption, except for option C which describes a decreased use of Fair Trade certified coffee due to added expenses, rather than a change in coffee consumption habits.

Question 12

Which of the following trends identified in an environmental scan is a competitive trend?

Accepted Answer

Microbusiness impact increasing through peer-to-peer websites is a trend that relates to competition because it suggests that small businesses and individuals may have greater access to markets and customers, potentially increasing competition within industries. The other trends listed do not necessarily relate specifically to competition, but rather to technological advancements, consumer behavior, and regulatory changes.

Question 13

Which of the following trends identified in an environmental scan is a social trend?

Accepted Answer

Social trends relate to changes in society's behaviors and preferences. The trend of consumers switching media for short, engaging messages reflects a change in social behavior and media consumption habits.

Question 14

Facebook has approximately what fraction of the world's population as customers?

Accepted Answer

In 2004 Mark Zuckerberg started Facebook in his Harvard dorm room.His vision was not just to be a company,but to connect everyone in the world.Today,with 1.8 billion users,or nearly one-quarter of the world's population,Facebook is well on its way to accomplishing that vision.

Question 15

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as

Accepted Answer

Environmental scanning is the process of gathering information on external factors that may affect an organization's performance. This analysis helps the organization identify potential trends and make strategic decisions based on the information collected.

Question 16

Changes in coffee consumption affect all of the following EXCEPT:

Accepted Answer

Government regulators may have some influence on coffee consumption (such as setting import/export regulations), but changes in coffee consumption are primarily driven by consumer behavior and preferences, which are outside the control of government regulators. Supermarkets, coffee shops, growers, and processors are all directly involved in the coffee industry and would likely be affected by changes in coffee consumption.

Question 17

Over a period of several decades,coffee consumption declined from 75% of the adult population in 1962 to 49% in 2004.Then,it increased to 64% in 2012.A firm with a good marketing orientation would have

Accepted Answer

A firm with a good marketing orientation would have explored the reasons behind the decline and increase in coffee consumption. This could provide insights into changing customer preferences, competition, or other factors that could inform marketing strategies and product offerings. Simply finding a less volatile product to sell or investing in alternative beverages may not address the underlying reasons for the decline and increase in coffee consumption. Changing to a new promotional firm or demoting coffee from being a "star" to a "dog" may also not be appropriate without first understanding the reasons behind consumer behavior.

Question 18

Which of the following trends identified in an environmental scan is a technological trend?

Accepted Answer

The trend identified in option A is related to technological advancements in smartphones and mobile devices, which makes it a technological trend.

Question 19

Which of the following statements regarding environmental scanning is the most accurate?

Accepted Answer

Environmental scanning involves analyzing information about the external environment of a business, including social, economic, technological, and political factors, as well as potential trends. It is an ongoing process that should be done regularly to identify changes and opportunities in the market. While ecological factors may be included in environmental scanning, they are just one aspect of the overall analysis. The frequency of environmental scanning will depend on the specific business and industry, but it should be done more frequently than every five years to stay current with market changes. While larger firms may have more resources to dedicate to environmental scanning, small firms can still benefit from the process by focusing on the most important factors that affect their business.

Question 20

Which of the following trends identified in an environmental scan is an economic trend?

Accepted Answer

The answer of Which of the following trends identified in...

Quiz 3: Scanning the Marketing Environment

Over a period of several decades,coffee consumption declined from 75% of the adult population in 1962 to 49% in 2004.Then,it increased to 64% in 2012.A firm with a good marketing orientation would have

The purpose of environmental scanning is to

Environmental scanning refers to

Between 1962 and 2012,adult coffee consumption has

Predicting the future in terms of environmental scanning requires assumptions about

A firm conducting an environmental scan of the marketplace might uncover key __________ like the growth of crowdfunding and 3D printing.

Coffee consumption among consumers 18 to 24 years old has __________ from 2003 to 2012.

All of the following statements about the environmental forces that have influenced Facebook are true EXCEPT:

Environmental trends come from all of the following forces EXCEPT:

All of the following reasons explain the change in adult coffee consumption EXCEPT:

The changes in coffee consumption are due to all of the following EXCEPT:

Which of the following trends identified in an environmental scan is a competitive trend?

Which of the following trends identified in an environmental scan is a social trend?

Facebook has approximately what fraction of the world's population as customers?

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as

Changes in coffee consumption affect all of the following EXCEPT:

Over a period of several decades,coffee consumption declined from 75% of the adult population in 1962 to 49% in 2004.Then,it increased to 64% in 2012.A firm with a good marketing orientation would have

Which of the following trends identified in an environmental scan is a technological trend?

Which of the following statements regarding environmental scanning is the most accurate?

Which of the following trends identified in an environmental scan is an economic trend?