a marketing context,a market refers to
A) people with a similar want for a particular product or service.
B) people with both the desire and ability to buy a specific offering.
C) the central location for all buying and selling of products and services.
D) an open space or covered building where vendors convene to sell their offerings.
E) the free the operation of supply and demand.

Question

Quizplus · Accepted Answer

In marketing, a market refers to a group of people who not only have a desire for a specific product or service but also possess the ability and willingness to purchase it. Therefore, choice B is the most appropriate option. Choice A refers to a target market, choice C refers to a marketplace, and choice D refers to a bazaar or market stall. Choice E refers to the economic concept of market forces.

A Marketing Context,a Market Refers to