or more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a
A) mass market.
B) tangential market.
C) potential market.
D) target market.
E) promotional market.

Question

Quizplus · Accepted Answer

The definition provided in the question perfectly fits the concept of target market, which is the group of individuals or organizations towards whom a company directs its marketing efforts to promote and sell its products or services. A target market is characterized by specific demographics, psychographics, interests, behaviors, and needs.

Or More Specific Groups of Potential Consumers Toward Which an Organization