idea that an organization should (1)strive to satisfy the needs of consumers (2)while also trying to achieve the organization's goals reflects the
A) concept of synergy.
B) marketing concept.
C) principle of customer relationship management.
D) societal marketing concept.
E) consumerism concept.

Question

Quizplus · Accepted Answer

The marketing concept is the idea that organizations should strive to satisfy the needs and wants of consumers while also working towards achieving the organization's goals. It is based on the belief that customer satisfaction leads to long-term profitability, and therefore emphasizes the importance of understanding and meeting customer needs. The other options are not as closely related to this concept.

Idea That an Organization Should (1)strive to Satisfy the Needs